In November 2022, a youth worker from Spain took part in the Erasmus+ training course “Digital Tools to Spark Creativity” in Benalmádena. Representing the organization Asociación PROJUVEN, this participant joined youth workers from across Europe in a shared mission to explore the power of digital tools in youth work. The training aimed to build new competences in ICT, enhance creativity, and promote inclusion in the labor market. It offered a practical, human-centered space where participants could learn how to support young people through digital skills and non-formal education. The program was especially relevant in today's world, where technology plays a strong role in shaping opportunities for personal and professional growth.
In Spain, many young people face serious challenges when it comes to employment and education. Although the country has made progress in digital development, there are still big gaps between those who have access to resources and those who do not. Youth from rural areas, migrant backgrounds, or low-income families often struggle to connect with digital opportunities. Even in cities, not all schools or youth centers are ready to teach creative digital skills. The COVID-19 pandemic showed even more clearly that not everyone can keep up with the demands of online learning or working. This situation makes it harder for young people to be active in society, express themselves, or prepare for the future. Youth workers like those from Asociación PROJUVEN want to change this reality, but they also need support and tools to make a real difference.
The training in Benalmádena gave participants that support. It was not a typical classroom setting. Instead, it focused on practical exercises, teamwork, and sharing experiences. Youth workers learned how to use free and simple tools like Canva, Animoto, and other platforms to create digital posters, short videos, and visual stories. The goal was not only to learn how to use the tools but also to think creatively and help others do the same. One key activity was working in international groups to design mini-projects around themes like youth inclusion, mental health, and climate change. Each group had to develop digital content that shared a message with the wider community. This helped everyone understand how visuals can create strong emotional connections and reach many people fast.
Another important moment was the visit to a local initiative in Benalmádena that uses digital storytelling to help young people express their life experiences. Many of the stories came from youth who had dropped out of school or had difficulty finding a job. Through video and design, they found new ways to speak up and build confidence. This was powerful to see. It showed how creativity, when combined with technology, can change lives. The training also included energizers, intercultural discussions, and space for personal reflection, which helped build a strong sense of connection and trust among participants.
After the course, the youth worker from Asociación PROJUVEN felt motivated to create something new back in their local community. Inspired by the methods and tools used in Benalmádena, they started a weekly workshop called “Digital Creators Lab” for youth aged 15 to 21. The idea was to give young people a space where they could explore digital design, video production, and visual storytelling. Each week, the group worked on small projects that spoke to real issues in their lives—school pressure, job fears, identity, or local environmental problems. The youth were encouraged to choose the topic, lead the creative process, and share their work with others. Some made posters about mental health awareness, others recorded videos on bullying or created social media campaigns about recycling.
The “Digital Creators Lab” quickly became popular. Young people who had never spoken much before started sharing their ideas and asking to join new projects. Teachers from local schools saw the value of the program and began recommending students. Parents were surprised by how much their children had to say when given the chance. In just a few months, the workshop became a strong part of the local youth scene. It also created connections with other organizations and brought new attention to Asociación PROJUVEN as a place of opportunity and innovation.
The impact of the project was not only about new skills. It was also about identity and voice. Youth who had often felt ignored now felt seen and heard. They learned how to present their thoughts clearly, work in teams, and use tools that are relevant in today’s job market. For some, this was the first time they saw themselves as creative. The workshop also encouraged discussions on inclusion, respect, and teamwork, helping participants grow not only as creators but also as people. Local decision-makers began taking notice, and the project was presented at a regional youth forum as an example of good practice in digital youth work.
What started in Benalmádena as a short training turned into something long-lasting and meaningful. The knowledge shared there went far beyond technical skills. It brought a new spirit to youth work—one that values creativity, active participation, and human connection. The project showed that when youth workers are given the right tools and motivation, they can return home and create real change.
Looking ahead, Asociación PROJUVEN plans to expand the “Digital Creators Lab” by including more advanced tools and offering partnerships with local media professionals. There are plans to organize a youth festival where participants can showcase their work to the public. The team also wants to connect with other organizations across Europe to exchange best practices and give young people the chance to collaborate internationally.
The experience in Benalmádena was a reminder that youth have enormous potential when given space and support. With creativity, technology, and trust, youth work can unlock that potential and help young people build stronger, more inclusive communities. The journey continues, but the steps taken during that training in 2022 will always be remembered as a turning point.